In the competitive luxury car market, meeting high standards is crucial, particularly when representing prestigious brands. Therefore, the website was meticulously designed to cater to the diverse range of brands offered by the dealer. Its sophisticated and dynamic appearance was carefully crafted to ensure that brand imagery and videos took centre stage. Simultaneously, the project placed a strong emphasis on optimising the user experience by minimising cognitive load for customers and facilitating effortless navigation. The user interface and design were intentionally created to provide a seamless and intuitive browsing experience. With just a few clicks or by using the search feature, users can easily find their desired vehicle within the website's comprehensive directory. Additionally, the main home page serves as a central hub, integrating seamlessly with other sales channels. Each brand is distinguished by its own corporate colours and brand identities, allowing visitors to independently explore the new or used model range, watch videos, access specifications, utilise finance options, and make inquiries or book a test drive. The overall result was an improved user experience, while still delivering a rich brand experience.